Marketing Menu Breakdown
The marketing menu consists of tools related to the use of promotionals and advertisement. The menu consists of both the Promotion and Advertisement pages.
The promotion page provides members with the means to build and display special deals, discounts, and coupons to their customers in the form of a pop-up, or overlay display.
The design of the promotion is similar to that of the inventory or presentation pages and displays four distinct bits of information about a promotion including: the Date of it's eligibility, the Description, Promocode offered, and the URL it applies to.
Date: Date of eligibility or allowed use.
Description: Description of the promotion.
Promocode: Promotional Code for use in a sale.
URL: Designated URL that the promotion is active under.
Create a New Promotion
To create a new promotion, clickand fill out the necessary information.
Information used to create a promotion includes: Promocode, Description, Help URL, Start and Stop Date, Discount %, Max. Usage, Min Sale, Max Discount, Cash Discount, Freight Discount, Ship Discount, Exclusive Category, Exclusive Part, One Time Limit, Stackable, and Active Status.
Promocode [REQUIRED]: The promotional code used by a customer to trigger a promotion.
Description [REQUIRED]: The description of the promotion
Help URL: The help page associated with the promotion, in order to assist and explain the promotion to customers whom are curious for more information.
Start Date: Start date of promotion eligibility.
Stop Date: End date of promotion eligibility.
Discount [REQUIRED]: Discounted percentage based on the promotion.
Max. Usage [REQUIRED]: Maximum number of times this promotion may be used.
Min. Sale: Minimum sale amount for eligibility.
Max. Discount: Maximum discount sale amount.
Cash Discount: Designated cash discount amount.
Freight Discount: Designated Freight shipping discount.
Exclusive Category: Exclusive Category that this promotion applies too.
Exclusive Part: Exclusive part/product this promotion applies too.
One Time Limit Status: Designated one time limited use of a promotion.
Stackable Status: Status used to determine if a promotion can be stacked with other promotions.
Active Status: Active status of a promotion.
Tip: Excluding the required fields, other promotion options may be used to further customize and control a promotion.
Edit an Existing Promotion
To edit an existing promotion click and edit any necessary information.
The advertisement page provides tools for easily creating diverse and customizable pop-ups for customers.
Advertisement tools are broken down into three separate sections including: General, Display, and Editor with critical differences that should be noted between each.
The general section displays general information regarding your advertisement including: Description, Destination URL, Location, Dimensions, Timing, and URL Match rules.
Description: The general description of an advertisement for record keeping.
Destination URL: The URL that an advertisement may direct visitors to upon clicking.
Location: The location of the Advertisement relative to the visitors screen.
Dimensions: The dimensions of the advertisement including width, and height.
Timing: Timing rules for the advertisement including hour, day, and date eligibility.
URL Match: Allows the specific acknowledgement of which URL's are eligible for the display of an advertisement.
Display refers to the most exciting part about advertisements, design! This section is broken down into three sections including: Design, Box-Shadow, and Animation.
Design includes the styling of borders, fonts, and backgrounds. Although simple sounding the customization can be made by changing any of the following:
Border Style: Choose from a number of different border styles including: solid, dotted, dashed, double, groove, ridge, inset, outset, no border, or a hidden border.
Border Color: The color of a border.
Border Width: The width of a border.
Border Radius: The rounded radius of a border.
Font Color: The color of text.
Background Color: The color of the background of an advertisement.
Background Position: The position of a background (relevant for placement of background images).
Background Image: An image specified for a background which can go hand in hand with a background color or cover one entirely.
Background Repeat: Define the repeatable status of an image whether repeating along the X-Axis, Y-Axis, or not at all.
Box Shadow refers to the overall shadow that will surround an advertisement. Many elements of the box shadow can be customized including the Horizontal Shadow, Vertical Shadow, Blur, Spread, and Shadow Color.
Horizontal Shadow: Adjust this to determine the horizonal location of a shadow relative to an advertisements X-Axis.
Vertical Shadow: Adjust this to determine the vertical location of a shadow relative to an advertisements Y-Axis.
Blur: Adjust this to increase or decrease the blur density of a shadow.
Spread: Use this to determine the size of the box shadow spread and how far it reaches.
Shadow Color: Defines the color of the box shadow.
The animation style an advertisement uses to initialize and display itself. The elements of an advertisements animation can be customized including the Effect type, Speed, Delay Duration, Display Duration, and Modal Display.
Effect: Determines the type of animation which includes: fade, slide, clip, blind, bounce, drop, explode, fold, highlight, puff, pulsate, scale, shake, and size.
Speed: Used to determine the speed of the animation effect.
Delay Duration: Adjust this to determine the delay period before an advertisement should display.
Display Duration: Adjust this to determine the duration period that an advertisement should display for.
Modal Display: Determine whether or not to use a modal to skew visitor focus toward the advertisement.
The display section provides editing tools similar to the presentation editor including a text editor and stylesheet import. From the text editor members can add the details of their promotion including details, images, and more.
Add an Advertisement
To add an advertisement simply click New Ad and begin filling in all of the relevant information. When finished, click Save Changes.
Activating an Advertisement
To activate an existing advertisement simply designate the Destination URL.